The Christmas Forum of Winter Tourism began in Petrozavodsk

Today, the first “Arctic ice cream” was presented there.

On December 12-13, Petrozavodsk hosts the Christmas Forum of Winter Tourism. Kind Karelian wizard Grandfather Halla and his assistants, the house spirits, met the guests of the forum. Those who wished could purchase and send a New Year card with the seal of a wizard to anywhere in the world.

The exhibition “Karelian New Year Gifts” and the presentation of winter tourism equipment, as well as the presentation of the new brand of the republic “Arctic ice cream” were provided at the opening of the forum.

The forum was attended by over 250 people. They were the representatives of state authorities and regional development institutions, federal experts, tour operators and travel agencies of the Vologda Oblast, the Republic of Tatarstan, the cities of Moscow and St. Petersburg, the business community in the field of tourism and creative industries, the representatives of Finland on cross-border cooperation projects, students of PetrSU, etc.

The speakers and special guests included the representatives of the Federal Agency for Tourism, the Ministry of Natural Resources and Ecology of the Russian Federation, the Government of the Republic of Karelia, the Association of Domestic and Inbound Tourism of Russia, the tour operator TUI Russia, and the Territorial Marketing Center.

The welcoming address was delivered by the Deputy Prime Minister of the Government of the Republic of Karelia on economic issues Dmitry Rodionov, who emphasized the huge potential of Karelia in winter tourism development.

The speakers and participants of the event discussed winter tourism development in the regions and tools to reduce seasonality in tourist destinations, presented the best cases, including those based on the characteristics of the northern territories potential.

The cooperation agreement between the Reserve Museum “Kizhi” and the Mountain Park “Ruskeala” was signed.

In anticipation of the 100th anniversary of the Republic of Karelia, two large tourist sites are planning to combine their efforts in the field of cooperation in disseminating information about tourist sightseeing offers, as well as each other's opportunities in order to promote the tourism potential of the Republic of Karelia in the Russian and international tourism markets.

The forum discussed the creation of an export tourist accelerator and new tourism products.

At the moment, great importance is attached to the development of winter tourism at the state level. The creation of an attractive domestic tourism product, saturated with a variety of quality additional services, is an important task for the development of the tourism market.

On the second day of the forum, a public brand council of Karelia will be formed, which will take on the task of introducing tourism branding into the business.

For the city guests, a sightseeing Christmas program is planned including a visit to the Patrimony of Karelian Father Frost Talvi Ukko.